Level Shoes
Concept & Launch
360 Experiential Campaigns
I have a passion for the energy that comes from a well-designed brand, that is connected with its community, and that engages and touches its soul. This might sound poetic but it isn’t exaggerated.
If you put yourself in the shoes of the person you are addressing and you imagine or visualize their behavior at each touch point, you can recreate these steps and be sure that you will be closest to grab their attention.
Working for Level Shoes was a playground for us, to create and to delight. We immersed our community ever so often in a new world that would tell a story and we let our imaginations sparkle. Here are some of the fun 360 community creations I am proud of.
Dear India
It was over a conversation with my friend Dipesh Depala that I came to know a lot more about what goes into the wedding season and ceremony in India. He opened my eyes to the beauty and hidden gems of India and I started dreaming of how to tell the story through the eyes of Level Shoes and how to connect the West and the East. Dear India became by far my favorite project that we poured our hearts into and we celebrated with the community grandly.
Read more below:
List of Services
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Luxury Brands Were Served on Silver Platters at Level Shoes’ ‘Dear India’ Party in DubaiList Item 1
To mark the end of its “Dear India” campaign, Level Shoes took guests to a traditional Indian wedding with a lavish celebration in Dubai Sunday evening.
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A Love Letter to India, Courtesy of Level Shoes
For Fall/Winter 2017, the shoe haven is revealing the romance, magic, and culture of the country through an exclusive footwear collaboration.
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Level Shoes Hosts Christian Louboutin for “Dear India”
As part of the ‘Dear India’ campaign, Level Shoes hosted celebrated designer Christian Louboutin for a talk in-store, on his deep love of India.
Men’s Section Launch
A couple of years after the opening of Level Shoes, the men’s shoe category evolved and so did men's style. We uncovered through our research and our community that there were 3 distinct type of men's styles and we wanted to create a space designed with them in mind and deliver to each group an offering like no other.
Read more below:
Mini Me - Kid's Section Launch
When it became apparent to us that parents started loving to match with their little ones, we had to play a role in paving the way for designers to offer the mini versions to our community and for our community to have a place to display their style!
Condé Nast International Luxury Conference 2017
The theme of the Condé Nast Luxury Conference for 2017 was mindful luxury. We were invited to speak at that conference and to present the Level Shoes Concept. I worked with the team to tell the story of Level Shoes through the evolution of culture and community. As our community evolved, our space, our service and our offering did too.