Click on the images to discover past projects
A growth & experience design advisory, that helps brands and individuals to become leading forces in the industry by creating strategic frameworks that deliver on core purpose.
The 900-Day Transformation Plan was designed to take the Chalhoub group from a traditional retailer to a hybrid multi-channel and retailer relevant to the culture of today.
Concept and Launch of the largest Luxury concept store in the World - an industry reference point under the leadership of Rania Masri El Khatib.
Regionalization.
The start of my career in Dubai.