Maison Mishmashi
Brand Strategy
During Q4 of 2021, The RMK Collective took on board its first ever project as a team to work on the brand strategy and definition of Maya Al Omary's brand, Maison Mishmashi.
Using our "who, what and why" methodology and based on the insights of an initial analysis of the brand, its customers and values, we were able to identify and define the potential customer profiles and opportunities for Maison Mishmashi.
WHAT
Brand, Experience & Interview Findings
In order to be able to define we first had to do an in-depth analysis of the brand composed by interviews and other findings done through research.
From the brand's story, to the social media, passing through the purpose and the experience, we did a full 360 scan to be able to discover more about the brand while being able to detect key pain points.
WHO
Current Audience & Opportunity Profiles
From the insights uncovered we were able to identify the actual audience of Maison Mishmashi, and define some profiles that could potentially be part of their customer archetypes based on their social and emotional need states.
WHY
Identifying the Purpose & Values
Based on the interview findings and insights we were able to identify the signature values and purpose that drives the brand.
The Outcome
Based on our "what, who & why" methodology, the RMK Collective presented a list of tangible opportunities that Maison Mishmashi could use as "next steps" in order to foster growth, in a way that it aligned to the brand's purpose, values and its community.